Our Mission
We’re Seriously Serious… Most of the time

We’re Anna and Eric—partners in life, parenting, and over the past several years, we’ve added product design to the mix. After years in the corporate grind (think fancy titles, long hours, and very little family time), we made a bold move: we left it all behind to be there for our kids and to build a new career path that is meaningful, practical, and joy-sparking. That’s how L.ī.Q. Inc.® was born—pronounced “like” (we’re big on phonetics!).

At L.ī.Q., we create smart, durable tools that simplify and minimize the efforts required for the routines of day-to-day home life (aka cooking and cleaning… yes, laundry is part of the routine and we have some ideas on that front as well!) so you can spend less time stressing and more time doing what matters most.

Our development process is anything but glamorous (hello kitchen disasters and cleaning experiments), but it’s always hands-on, real-world, and family-tested—by us and our two very energetic boys. When it comes to production, we take the time to establish relationships with manufacturers who offer quality raw materials, without toxins or unnecessary fillers and additives. Our products go through rigorous testing to ensure optimal performance and longevity.

Our flagship product, the SplatterDōm® (yup, “splatterdome”), was designed right here in North America, and it’s still a fan favorite. Since then, we’ve expanded our product shelf with more clever, reliable tools built to make life a little easier—and a lot less messy.

We’re here to bring function, simplicity, and a little fun to your everyday routines. And we’re just getting started.

Mission
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